Together, we can do what we cannot do alone—challenge the mass media’s pervasive violence, stereotyping, lack of diverse perspectives, and limited coverage of the critical issues of our times. Our media, owned by only a handful of conglomerates, has a profound influence upon our society. They have created a universal culture that shapes how we see our world and drives public opinion and public policy.

Although this campaign is concerned about all forms of mass media, our initial focus is on broadcast television as that is where most people get most of their information about the world. Unlike cable TV stations that don’t use the public airwaves to transmit their signal, TV broadcasters use the public’s airwaves and so, by law, their first priority must be “to serve the public interest.”

The public has the right, and the responsibility, to give effective feedback concerning the communications that moves through our airwaves. We believe that it is time for the media to live up to its potential, to be a positive social force, and address the growing needs and concerns of citizens.

We have launched this organization to:

1. Educate citizens on their media rights

2. Build a national coalition for media accountability

3. Establish local campaigns (email us if you would like to start a local campaign) a clearinghouse for media activism, and develop citizen feedback forums that hold television broadcasters accountable for serving the interests of the overall community.

4. Our goal is a socially responsible media that is accountable to the public. We envision a time when young people can grow in a healthy media environment with programming that inspires, enlightens and empowers…a time when media becomes a vehicle for creating a healthy, sustainable, democratic society. Our vision is a 21st century MEDIA: Media Empowering Democracy In Action!